IGNOU MS-65 SOLVED ASSIGNMENT JANUARY-JUNE 2018

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Course Code                           :           MS-65

Course Title                             :           Marketing of Services

Assignment Code                    :           MS-65/TMA/SEM-I/2018

Coverage                                :           All Blocks

Note : Attempt all the questions and submit this assignment on or before 30^th April,  2018 to the coordinator of your study center.

1. What are the implications of the services marketing triangle? Explain giving suitable examples.
2. What are the differences between ‘search’, ‘experience’ and ‘credence’ qualities? Explain with the help of examples.
3. Explain the importance of physical evidence for the following:

(a) A restaurant

(b) An insurance company.

4. As a customer relationship manager of a luxury resort, you have a received a mail from a guest who stayed with his family at your resort last week. He has complained that the quality of food served was not satisfactory. Also, he has criticized the staff members that they did not listen to his complaint properly. What steps would you take in response to this letter? Discuss.
5. Explain the role of non-monetary costs in pricing of services by taking the example of a service of your choice.
6. Identify and explain the product support services which a washing machine marketer can offer for gaining competitive advantage.

IGNOU MS-65 SOLVED ASSIGNMENT JANUARY-JUNE 2018

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