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Course
Code : MS-423
Course
Title : Marketing
of Financial Services
Assignment
Code : MS-423/TMA/SEM-I/2018
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment
on or before 30th April, 2018
to the coordinator of your study center.
- How does a stimulus response theory work in
marketing? Explain and discuss in detail the marketing applications of
Marshallian model and Pavlovian model.
- What are the characteristics of product mix?
Explain the important stages in the life - span of a product and discuss
as to how it helps in the marketing of banking products.
- Discuss the activities associated with the
management of Issue of Securities and the role played by Lead Manager in
managing the Pre-Issue and Post-Issue activities.
- Explain the risks associated with Pension
Funds. How can the performance of these funds be measured? Discuss.
- What is 'Internet Banking'? Explain the
benefits of Internet Banking.
IGNOU MS-423
SOLVED ASSIGNMENT JANUARY-JUNE 2018
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