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Course
Code : MS-63
Course
Title : Product
Management
Assignment
Code : MS-63/TMA/SEM-I/2018
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment
on or before 30th April, 2018
to the coordinator of your study center.
- What is a product? Taking the example of
T.V., explain the anatomy of the product i.e. the core benefits, tangible
specifications, and augmented features.
- Briefly explain the concept of Product Life
Cycle (PLC). Do all the products follow the bell shaped curve of PLC?
Discuss giving suitable examples.
- What are the objectives of test marketing?
How would you go about test marketing a new chocolate? Discuss.
- Explain the stages involved in new product
development process, giving suitable examples.
- Indian toothpaste market is witnessing a lot
of changes, with many FMCG companies, Indian as well as MNCs, launching
‘herbal’ toothpastes. This segment is growing fast and every player wants
to corner a significant share of it. You are a product manager-incharge of
toothpaste category-in a FMCG company which also intends to enter ‘herbal
toothpaste’ segment.
(a) How
can you use ‘Attribute Analysis’ to generate new product ideas for the proposed
herbal toothpaste? Discuss.
(b)
Suggest alternative basis for positioning of the new product.
(c)
Discuss the functions that packaging can perform in marketing of toothpaste.
(d)
Suggest a brand name for the new product to be introduced by the company,
giving reasons why your choice is a good one.
IGNOU MS-63
SOLVED ASSIGNMENT JANUARY-JUNE 2018
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