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Course
Code : MS-06
Course
Title : Marketing
for Managers
Assignment
Code : MS-06/TMA/SEM-I/2018
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment
on or before 30th April, 2018
to the coordinator of your study center.
- (a) Define the term „Marketing‟
with suitable examples. Discuss the scope and significance of marketing
function in a developing and fast emerging economy like
(b) What
are the various components/ elements of marketing mix in case of products and
services marketing. Discuss with suitable examples of your choice.
- (a) Explain the concept of Product Life
Cycle by taking an example one each from a consumer durable and any
service offering of your choice.
(b)
Distinguish the concept of market vs the concept of a segment and their relationship
in marketing, with suitable illustration.
- (a) Discuss the various steps involved in
the marketing research process that help in decision making process.
Briefly discuss a few application areas of marketing research in the
current business environment.
(b)
Distinguish a Product from a Brand with suitable examples. Explain packaging as
a market development tool.
- (a) Why pricing and promotional elements of
marketing mix primarily decide the success of any brand? Explain. Discuss
the strategic and tactical decisions that a manager should consider in
pricing and promoting the firms offering. Take one product and one service
offering and discuss their success story.
(b)
“Consumer” is the king does this statement still holds good in the era of
online/digital marketing? If yes or no substantiate and justify accordingly.
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SOLVED ASSIGNMENT JANUARY-JUNE 2018
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