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Course
Code : MS-61
Course
Title : Consumer
Behaviour
Assignment
Code : MS-61/TMA/SEM-I/2018
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment
on or before 30th April, 2018
to the coordinator of your study center.
- What do you understand by the term ‘consumer
behaviour’? Explain the scope of consumer behavior giving suitable
examples.
- With the help of examples discuss the
characteristics that distinguish organizational buying from individual
buying.
- Explain the concept of learning and discuss
its marketing implications.
- What is a reference group? Name two
reference groups that are important to you. In what ways do they influence
you in your purchasing behaviour?
- Explain the concept of culture and subculture.
Discuss the relevance of subcultural segmentation in case of the following
products:
(a)
Ready to eat food products
(b)
Apparels
- As a marketer of consumer durables like
refrigerators, washing machines etc., what strategies would you adopt for
responding to post purchase feelings of your consumers? Discuss.
IGNOU MS-61
SOLVED ASSIGNMENT JANUARY-JUNE 2018
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