IGNOU MBA SOLVED ASSIGNMENT JAN JUNE 2017
MS-423 Marketing of Financial Services
ASSIGNMENT
Course Code : MS-423
Course Title : Marketing of Financial Services
Assignment Code : MS-423/TMA/SEM-I/2017
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 30th April, 2017 to the coordinator of your study center.
1. How does a stimulus response theory work in marketing? Explain and discuss in detail the marketing applications of Marshallian model and Pavlovian model.
2. What are the characteristics of product mix? Explain the important stages in the life - span of a product and discuss as to how it helps in the marketing of banking products.
3. Discuss the activities associated with the management of Issue of Securities and the role played by Lead Manager in managing the Pre-Issue and Post-Issue activities.
4. Explain the risks associated with Pension Funds. How can the performance of these funds be measured? Discuss.
5. What is 'Internet Banking'? Explain the benefits of Internet Banking.
Course Code : MS-423
Course Title : Marketing of Financial Services
Assignment Code : MS-423/TMA/SEM-I/2017
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 30th April, 2017 to the coordinator of your study center.
1. How does a stimulus response theory work in marketing? Explain and discuss in detail the marketing applications of Marshallian model and Pavlovian model.
2. What are the characteristics of product mix? Explain the important stages in the life - span of a product and discuss as to how it helps in the marketing of banking products.
3. Discuss the activities associated with the management of Issue of Securities and the role played by Lead Manager in managing the Pre-Issue and Post-Issue activities.
4. Explain the risks associated with Pension Funds. How can the performance of these funds be measured? Discuss.
5. What is 'Internet Banking'? Explain the benefits of Internet Banking.
FOR COMPLETE SOLUTIONS,
CONTACT: keybymail@gmail.com
No comments:
Post a Comment